Monday, July 10, 2006

Wisconsin - Life's So Expensive

Like many other bloggers out there, I routinely frequent The Drudge Report to find amusing stories. Drudge may actually be the largest blog in the country, read by millions of people per day.

I was a little surprised the other day when I went to Drudge and saw an advertisment from the Wisconsin Department of Tourism posted. Given the fact that it is a national blog, read by so many, I figure advertising on that site is pretty expensive. The closest I came to finding advertising rates was this rate card from a company called Intermarkets that apparently does all of Drudge's advertising brokering for the site. According to their list, an ad like that (the 120x600 skyscraper ad) costs $7.50 per CPM, whatever that means.

Someone might want to look into what the Department of Tourism is paying to advertise on the Drudge Report, of all places. Doesn't exactly seem like the most targeted of all audiences. Obviously, they will contend that advertising outside the state brings a high rate of return, as visitors come to Wisconsin and spend their money. Maybe I'm an idiot and it's a fantastic bargain that Wisconsin is getting. Maybe they have some special regional advertising deals that are cheaper. But it seems awfully expensive to advertise on a national blog when 90% of our visitors come from Minnesota and Illinois.

Here's a screen capture: